2017-18 Business Model Innovation

BUSINESS MODEL INNOVATION

Choose one of the following readings for the Final Exam

  1. Magretta (Why Business Models Matter – Magretta)
  2. Johnson (Reinventing your business model – Johnson et al)
  3. Massa and Tucci (Business Model Innovation – Massa and Tucci)
  4. Chesbrough (Business Model Innovation Opportunities and Barriers – Chesbrough)
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