Chapter 11

Chapter 11 – Managing the New Product Development Process

  • Skullcandy: Developing Extreme Headphones
    • The Idea
    • Building an Action Sports Brand
    • Developing the Ultimate DJ Headphone
  • Overview
  • Objectives of the New Product Development Process
    • Maximizing Fit with Customer Requirements
    • Minimizing Development Cycle Time
    • Controlling Development Costs
  • Sequential Versus Partly Parallel Development Processes
  • Project Champions
    • Risks of Championing
  • Involving Customers and Suppliers in the Development Process
    • Involving Customers
    • Involving Suppliers
    • Crowdsourcing
  • Tools for Improving the New Product Development Process
    • Stage-Gate Processes
    • Quality Function Deployment (QFD) – The House of Quality
    • Design for Manufacturing
    • Failure Modes and Effects Analysis
    • Computer-Aided Design/ Computer-Aided Engineering/Computer-Aidea Manufacturing
  • Tools for Measuring New Products Development Performance
    • New Product Development Process Metrics
    • Overall Innovation Performance
  • Summary of the Chapter
  • Discussion Questions
  • Suggested Further Reading
  • Endnotes
Annunci