Chapter 4 – Standards Battles and Design Dominance
- A Battle Emerging in Mobile Payments
- Overview
- Why Dominant Designs are Selected
- Learning Effects
- Network Externalities
- Government Regulation
- The Result: Winner-Take-All Markets
- Multiple Dimensions of Value
- A Technology’s Stand-Alone Value
- Network Externality Value
- Competing for Design Dominance in Markets with Network Externalities
- Are Winner-Take-All Markets Good for Consumers?
- Summary of the Chapter
- Discussion Questions
- Suggested Further Reading
- Endnotes
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