Chapter 4

Chapter 4 – Standards Battles and Design Dominance

  • A Battle Emerging in Mobile Payments
  • Overview
  • Why Dominant Designs are Selected
    • Learning Effects
    • Network Externalities
    • Government Regulation
    • The Result: Winner-Take-All Markets
  • Multiple Dimensions of Value
    • A Technology’s Stand-Alone Value
    • Network Externality Value
    • Competing for Design Dominance in Markets with Network Externalities
    • Are Winner-Take-All Markets Good for Consumers?
  • Summary of the Chapter
  • Discussion Questions
  • Suggested Further Reading
  • Endnotes
Annunci