Chapter 5

Chapter 5 – Timing of Entry

  • From SixDegrees.com to Facebook: The Rise of Social Networking Sites
  • Overview
  • First-Mover Advantages
    • Brand Loyalty and Technological Leadership
    • Preemption of Scarce Assets
    • Exploiting Buyer Switching Costs
    • Reaping Increasing Returns Advantages
  • First-Mover Disadvantages
    • Research and Development Expenses
    • Underdeveloped Supply and Distribution Channels
    • Immature Enabling Technologies and Complements
    • Uncertainty of Customer Requirements
  • Factors Influencing Optimal Timing of Entry
  • Strategies to Improve Timing Options
  • Summary of the Chapter
  • Discussion Questions
  • Suggested Further Reading
  • Endnotes
Annunci