Chapter 5 – Timing of Entry
- From SixDegrees.com to Facebook: The Rise of Social Networking Sites
- Overview
- First-Mover Advantages
- Brand Loyalty and Technological Leadership
- Preemption of Scarce Assets
- Exploiting Buyer Switching Costs
- Reaping Increasing Returns Advantages
- First-Mover Disadvantages
- Research and Development Expenses
- Underdeveloped Supply and Distribution Channels
- Immature Enabling Technologies and Complements
- Uncertainty of Customer Requirements
- Factors Influencing Optimal Timing of Entry
- Strategies to Improve Timing Options
- Summary of the Chapter
- Discussion Questions
- Suggested Further Reading
- Endnotes
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