Chapter 6

Chapter 6 – Defining the Organization’s Strategic Direction

  • Reinventing Hotels: citizenM
  • Overview
  • Assessing the Firm’s Current Position
    • External Analysis
    • Internal Analysis
  • Identifying Core Competencies and Dynamic Capabilities
    • Core Competencies
    • The Risk of Core Rigidities
    • Dynamic Capabilities
  • Strategic Intent
  • Summary of the Chapter
  • Discussion Questions
  • Suggested Further Reading
  • Endnotes
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