Chapter 6

Chapter 6 – Defining the Organization’s Strategic Direction

• Reinventing Hotels: citizenM
• Overview
• Assessing the Firm’s Current Position
  • External Analysis
  • Internal Analysis
• Identifying Core Competencies and Dynamic Capabilities
  • Core Competencies
  • The Risk of Core Rigidities
  • Dynamic Capabilities
• Strategic Intent
• Summary of the Chapter
• Discussion Questions
• Suggested Further Reading
• Endnotes