Chapter 6 – Defining the Organization’s Strategic Direction
- Reinventing Hotels: citizenM
- Overview
- Assessing the Firm’s Current Position
- External Analysis
- Internal Analysis
- Identifying Core Competencies and Dynamic Capabilities
- Core Competencies
- The Risk of Core Rigidities
- Dynamic Capabilities
- Strategic Intent
- Summary of the Chapter
- Discussion Questions
- Suggested Further Reading
- Endnotes
