Melissa Schilling, Strategic Management of Technological Innovation, 5th edition, Mc Graw Hill, 2016


Melissa Schilling’s Strategic Management of Technological Innovation, 5th edition approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.


1 – Introduction
2 – Sources of Innovation
 3 – Types and Patterns of Innovation
4 – Standard Battles and Design Dominance
5 – Timing of Entry
6 – Defining the Organization’s Strategic Direction
7 – Choosing Innovation Projects
8 – Collaboration Strategies
9 – Protecting Innovation
10 – Organizing for Innovation
11 – Managing the New Product Development Process
12 – Managing New Product Development Teams
13 – Crafting a Deployment Strategy