Book

Melissa Schilling, Strategic Management of Technological Innovation, 5th edition, Mc Graw Hill, 2016

schilling

Melissa Schilling’s Strategic Management of Technological Innovation, 5th edition approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

Contents:

1 – Introduction
2 – Sources of Innovation
 3 – Types and Patterns of Innovation
4 – Standard Battles and Design Dominance
5 – Timing of Entry
6 – Defining the Organization’s Strategic Direction
7 – Choosing Innovation Projects
8 – Collaboration Strategies
9 – Protecting Innovation
10 – Organizing for Innovation
11 – Managing the New Product Development Process
12 – Managing New Product Development Teams
13 – Crafting a Deployment Strategy

 

Annunci