Book

Melissa Schilling, Strategic Management of Technological Innovation, 5th edition, Mc Graw Hill, 2016

Melissa Schilling’s Strategic Management of Technological Innovation, 5th edition approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

Contents:

1 – Introduction

2 – Sources of Innovation

3 – Types and Patterns of Innovation

4 – Standard Battles and Design Dominance

5 – Timing of Entry

6 – Defining the Organization’s Strategic Direction

7 – Choosing Innovation Projects

8 – Collaboration Strategies

9 – Protecting Innovation

10 – Organizing for Innovation

11 – Managing the New Product Development Process

12 – Managing New Product Development Teams

13 – Crafting a Deployment Strategy