Chapter 7 – Choosing Innovation Projects
- The Mahindra Shaan: Gambling on a Radical Innovation
- Overview
- The Development Budget
- Quantitative Methods for Choosing Projects
- Discounted Cash Flow Methods
- Real Options
- Disadvantages of Quantitative Methods
- Qualitative Methods for Choosing Projects
- Screening Questions
- The Aggregate Project Planning Framework
- Q-Sort
- Combining Quantitative and Qualitative Information
- Conjoint Analysis
- Data Envelopment Analysis
- Summary of the Chapter
- Discussion Questions
- Suggested Further Reading
- Endnotes