Chapter 7

Chapter 7 – Choosing Innovation Projects

  • The Mahindra Shaan: Gambling on a Radical Innovation
  • Overview
  • The Development Budget
  • Quantitative Methods for Choosing Projects
    • Discounted Cash Flow Methods
    • Real Options
  • Disadvantages of Quantitative Methods
  • Qualitative Methods for Choosing Projects
    • Screening Questions
    • The Aggregate Project Planning Framework
    • Q-Sort
  • Combining Quantitative and Qualitative Information
    • Conjoint Analysis
    • Data Envelopment Analysis
  • Summary of the Chapter
  • Discussion Questions
  • Suggested Further Reading
  • Endnotes
Annunci