Chapter 13

Chapter 13 – Crafting a Deployment Strategy

  • Deployment Tactics in the Global Video Game Industry
    • Pong: The Beginning of an Era
    • The Emergence of 8-Bit Systems
    • The 16-Bit Video Game Systems
    • 32/64 Bit Systems
    • 128-Bit Systems
    • The Seventh Generation: A Second Round of Competition in 128-Bit Systems
    • The Eight Generation: Increasing Competition from Mobile Devices
  • Overview
  • Launch Timing
    • Strategic Launch Timing
    • Optimizing Cash Flow versus Embracing Cannibalization
  • Licensing and Compatibility
  • Pricing
  • Distribution
    • Selling Direct versus Using Intermediaries
    • Strategies for Accelerating Distribution
  • Marketing
    • Major Marketing Methods
    • Tailoring the Marketing Plan to Intended Adapters
    • Using Marketing to Shape Perceptions and Expectations
  • Summary of the Chapter
  • Discussion Questions
  • Suggested Further Reading
  • Endnotes
Annunci