Chapter 10

Chapter 10 – Organizing for Innovation

  • Organizing for Innovation at Google
  • Overview
  • Size and Structural Dimensions of the Firm
    • Size: Is Bigger Better?
  • Structural Dimensions of the Firm
    • Centralization
    • Formalization and Standardization
    • Mechanistic versus Organic Structures
    • Size versus Structure
    • The Ambidextrous Organization: The Best of Both Worlds?
  • Modularity and “Loosely Coupled” Organizations
    • Modular Products
    • Loosely Coupled Organizational Structures
  • Managing Innovation Across Borders
  • Summary of the Chapter
  • Discussion Questions
  • Suggested Further Reading
  • Endnotes
Annunci